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Insight to Action Client Testimonials
Michal (Insight to Action) brings a disciplined and strategic approach to her project work. She’s responsive, resourceful, and very dedicated to doing the best for clients. Because of these attributes, I recently asked for help to assess the marketplace for a new B2B ingredient launch. ITA conducted over 60 interviews of R&D, marketing, and quality assurance professionals in both manufacturing and operations. Her team is very resourceful, best in class, and we’re now in the process of implementing the recommendations.
Insight to Action’s recommendations are always clear, actionable, and practical. The insights provided us, with the ability to be able to target our markets with great specificity, enabled us to make them actionable to maximize the profitability of the business.
The research project conducted by Michal (Insight to Action) gave us rich insights into our customers’ decision-making process. The insights were presented in a powerful way that enabled us to take the action steps needed to remain competitive in our segment. I highly recommend Michal and her firm.
Michal is an exceptional strategic and analytical thinker. In addition to her strong consumer insight and targeting skills, she has demonstrated the ability to create broader, business system strategies and plans for new lines of business for our company. I highly recommend Michal (Insight for Action) for any strategic, consumer, analytical, and business system-oriented projects. In addition, Michal is a true pleasure to work with, and her passion is contagious!
When it comes to a brand strategy agency that’s strategic and actionable, I highly recommend Michal Clements and her firm, Insight to Action. I first selected Michal to work on Breakfast Strategy at PepsiCo, with a focus on innovation and growth opportunities for brands like Quaker, Life and Tropicana. On the second brand strategy agency assignment with Michal, the team developed brand strategy guidelines for the Quaker megabrand across Pepsi (including beverages and areas like water). A few years later, I chose Insight to Action and Michal as the brand strategy agency for the McDonalds core equities on a global basis. As a leader, it’s critical that my team engage with and take ownership of the work. I found when working with Insight to Action that the consulting processes allowed that to happen.
Everyone has been VERY complementary of the ethnos themselves, the insights and the obvious enthusiasm the Insight to Action team brought to the project. We appreciate the partnership and look forward to working together again.