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Driving Market Research-Supported Business Growth and Positioning Strategies for B2B and B2C Clients

Insight to Action shares our clients’ growth mindset. A leading national market research and business consulting firm headquartered in Los Angeles, CA, our team of consultants and advisors provide innovative market research solutions focused on bottom-line results for B2B and B2C companies across the country. Our actionable strategies are based on in-depth market, brand, category, and competitive assessments.

Your success is our success. Each solution we provide, every strategy we develop is custom designed for our individual clients. Specializing in creative collaboration and analytical, fact-based approaches, Insight to Action uncovers your top growth opportunities. We never stop at just the numbers. We transform market research insights into next steps and long-term gameplans for immediate, measurable—and sustainable—growth.

Regardless of your speciality, Insight to Action specializes in you.

From SaaS software to food manufacturing, from L.A. to Luxembourg, we’ve collaborated with market-leading brands from a diverse and ever-growing list of industries to develop research-driven positioning and growth strategies.

We know market research. Now we want to get to know you.

Integrity: We live up to our commitments
Collaborative: We work together to arrive at better solutions
Learning: We are open and curious about new ideas and perspectives
Diversity: We require and value different perspectives
Easy to work with: We adapt our working approach to save our client’s time and hassle
Results driven: We focus on driving amazing outcomes

Intelligent Research and Growth Strategy Services

Growth Strategy
Insight to Action builds growth strategy roadmaps with 1, 3, and 5 year horizons to purposefully drive growth through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation.
Positioning involves optimizing and differentiating the platform a brand uses for targeting product lines and related messaging, including developing best practice marketing tactics and evaluating category trends.
Brand Strategy
Brand strategy focuses on maximizing the value of brand equity to kickstart growth. Driven by in-depth market research, Insight to Action provides a brand strategy toolkit for positioning, equity pyramid, brand pillars and architecture, and organizational “Rules of the Road.”
Pricing Strategy
Pricing is a delicate balance between maximizing margin and unit sales, while helping customers feel confident in their buying behaviors. Insight to Action applies our expertise in the extensive body of consumer psychology research to our clients' individualized brands, goals and needs.
Innovation Strategy
Meaningful business growth consulting requires an innovation strategy roadmap leading to customer value and differentiation. An effective innovation strategy capitalizes on market potential and the full essence of the product or brand.
Channel Strategy
Insight to Action helps align distribution strategy (such as retail stores, eCommerce, call centers, and use of third party distributors) with the market demand of target customers, enhancing and growing your product and service channels.
Competitor Analysis
Insight to Action offers a competitor analysis strategy for 3-5 key competitors in a given space, in order to evaluate target customers, brand positioning, product and service offerings, innovation pipelines, and marketing spend levels.
Customer Segmentation
The goal of customer segmentation is to develop a richer understanding of a brand or product’s target customers by exploring and arranging customers of a market category into target segments grouped according to type.
New Products
Filling an innovation pipeline with new product concept revelations and development is critical to future growth. New products can be optimized and positioned to appeal functionally and emotionally to your key audiences.
Market Segmentation
The essential goal of market segmentation is to understand the motivational factors driving the behavioral outcomes of any given segment. This results in a distinct picture of key category expansion opportunities and future growth strategies.


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Insight to Action Client Testimonials

Nancy Gaul
Nancy Gaul
Global Marketing Director, Tate and Lyle

Michal (Insight to Action) brings a disciplined and strategic approach to her project work. She’s responsive, resourceful, and very dedicated to doing the best for clients. Because of these attributes, I recently asked for help to assess the marketplace for a new B2B ingredient launch. ITA conducted over 60 interviews of R&D, marketing, and quality assurance professionals in both manufacturing and operations. Her team is very resourceful, best in class, and we’re now in the process of implementing the recommendations.

Doug Gray
Doug Gray
Everett Smith Group

Insight to Action’s recommendations are always clear, actionable, and practical. The insights provided us, with the ability to be able to target our markets with great specificity, enabled us to make them actionable to maximize the profitability of the business.

Louie Psallidas
Louie Psallidas
Tijuana Flats Tex-Mex

The research project conducted by Michal (Insight to Action) gave us rich insights into our customers’ decision-making process. The insights were presented in a powerful way that enabled us to take the action steps needed to remain competitive in our segment. I highly recommend Michal and her firm.

Chris Prociv
Aspire Bakeries
Vice President, Marketing and Innovation

Michal is an exceptional strategic and analytical thinker. In addition to her strong consumer insight and targeting skills, she has demonstrated the ability to create broader, business system strategies and plans for new lines of business for our company. I highly recommend Michal (Insight for Action) for any strategic, consumer, analytical, and business system-oriented projects. In addition, Michal is a true pleasure to work with, and her passion is contagious!

Mary Dillon Headshot
Mary Dillon
Ulta Beauty

When it comes to a brand strategy agency that’s strategic and actionable, I highly recommend Michal Clements and her firm, Insight to Action.  I first selected Michal to work on Breakfast Strategy at PepsiCo, with a focus on innovation and growth opportunities for brands like Quaker, Life and Tropicana.  On the second brand strategy agency assignment with Michal, the team developed brand strategy guidelines for the Quaker megabrand across Pepsi (including beverages and areas like water).  A few years later, I chose Insight to Action and Michal as the brand strategy agency for the McDonalds core equities on a global basis.  As a leader, it’s critical that my team engage with and take ownership of the work.  I found when working with Insight to Action that the consulting processes allowed that to happen.

Brian Lechner
Premier Nutrition
Director – Consumer Insights

Everyone has been VERY complementary of the ethnos themselves, the insights and the obvious enthusiasm the Insight to Action team brought to the project. We appreciate the partnership and look forward to working together again.

Ready to join our list of internationally recognized brands and corporations who have experienced accelerated growth and on-target market positioning?