Halloween Trends 2020: Even With Social Distancing, Will This Be the Biggest Year Ever?

Halloween Trends 2020: Even With Social Distancing, Will This Be the Biggest Year Ever?

New Research Shows American Moms Plan Make This Halloween One to Remember 2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing. Halloween falls on a Saturday this year, so families don’t have to worry about...
Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets. To decide...