SPEAKING ENGAGEMENTS

 2018 Key Executive Program (KEP)

24 – 27 October 2018

MIT Endicott House, Dedham, MA

The Entrepreneurs’ Organization is known for supporting the complete entrepreneur with innovative and inspiring learning designed to provide tangible take-home value for your business, your family and your community.  Our Key Executive Program (KEP) brings the value of EO directly to you and your trusted executives at your company, to better align your vision with those who will be crucial in seeing it through to execution.

 Discover new tools for staff engagement, embrace innovative ideas and explore management solutions – together! – during this highly rated executive-education program.  Prepare to learn and experience share in true EO fashion and then apply your enhanced synergy back into your business.

Presentation: MARKET STRATEGY AND MARKET SEGMENTATION:  LEARNING OBJECTIVES AND QUESTIONS TO ADDRESS

  • Review market strategy and segmentation principles, components and examples, including both B to C (business to consumer) and B to B (business to business)
    • What is the overall market definition/frame of reference?
    • Why is segmentation important?
    • What are alternative segmentation approaches?
    • How to select targets using a criteria-based approach?
    • What should be included in the target definition?
  • Work through market strategy and segmentation components for attending organizations
  • Participants will walk away with market strategy outputs that they can use immediately for their organization

 

The Marketing to Millennial Women Conference

October 4-5, 2017 | NYC

PANEL: VIEW FROM THE B-SUITE!  U.S. BUSINESS SCHOOL LEADERS GIVE US THEIR PERSPECTIVE ON THE FEMALE FACTOR: CONSUMERS TO CORPORATE EXECUTIVES

More than a decade ago, the great marketing guru Tom Peters called women “economic opportunity #1” and statistics continue to support his claim. Women make 85% of all consumer purchases across almost every single brand category. Women will control two-thirds of U.S. wealth by the end of this decade. By some calculations the world’s largest economy is American women. But… In survey after survey women say that advertisers…from automotive to tech to finance…do not understand them. Who’s developing new products? There are few female designers. Who’s doing the communications? There are few female creatives. Women are missing from the C Suite. Where? Again, across every category of business. Marketing 101 teaches that success starts with the axiom “know your customer.” How is this message about women…who dominate spending… being delivered to future leaders of American commerce? In this session we hear from some of the best of the best in America’s prestigious B Schools about the big business of women and the attention it is getting in their MBA programs.

PARTICIPANTS:
Michal Clements
Founder & CEO
Insight Into Action LLC

Ellen Taaffe
Director of Women’s Leadership Programming
Kellogg School of Management at Northwestern University

Dawn Lerman, Ph.D.
Associate Dean for Graduate Studies
Gabelli School of Business, Fordham University

 The Marketing to Gen Z

July 18, 2017 | NYC

PANEL: FOOD & GEN Z — CHANGES ARE ON THE MENU!

A lively discussion on a popular topic, food! Moderator, Michal Clements gathered some award-winning innovators managing food service at colleges and universities nationwide. They are leaders in the category, on the front lines daily, witnessing Gen Z’s impact on food choices, dining preferences, and even social conversations about food on their campuses.  For them, Gen Z is not a theoretical customer of the future, Gen Z is here. They are a generational game-changing force, lining up for breakfast, lunch and dinner… now.  The up-close and personal, day-to-day Gen Z insights these seasoned executives shared opened a whole new perspective on a generation of eaters, who might like an order of “African peanut sweet potato soup” with a clean White Board on the side!

PARTICIPANTS: 
Michal Clements
Managing Principal Insight to Action, LLC

Dawn Aubrey
Associate Director of Housing for Dining Services
University of Illinois at Urbana-Champaign

Ken Toong
Executive Director, Auxiliary Enterprises,
University of Massachusetts Amherst

Rafi Taherian
Associate V.P.
Yale Hospitality

Insight to Action, LLC
841 Washington Street

El Segundo, CA 90245
Telephone/Fax: (424) 372-7089
E-mail:  michal@itoaction.com