Fraser Clark brings more than 25 years of consumer package goods and strategic planning experience to Insight to Action. His expertise includes positioning, advertising, packaging, promotion, new product development, category portfolio management, business turnarounds and acquisitions.
Mr. Clark started his career in advertising at Leo Burnett with a portfolio of clients that included United Airlines, Pillsbury and Wilson Sporting Goods. After joining Kraft Foods, he managed flagship businesses including Kraft Macaroni & Cheese and Miracle Whip, and led several new product initiatives. Transitioning into strategy roles, he led businesses in situation analysis, long-term assessment, creative problem-solving and scenario development, culminating in his role as Vice President of Strategic Planning.
In addition to large corporate firms experience, he brings a strong entrepreneurial pragmatism to building businesses having conceived, co-founded and expanded Sawbridge Studios, a high- end custom furniture retailer based in Chicago and Winnetka, Illinois.
Mr. Clark earned a business degree from the University of Michigan. He is a trained Synectics® facilitator and leads teams in development thinking. He has served as guest speaker at Northwestern University Kellogg School of Management and the University Of Chicago School Of Business, sharing his expertise on innovation and entrepreneurship.