Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Data Science and Data Visualization Are Bringing Tech to Sports, From High School to the Pros Research shows that sports rank as the #1 interest in online and offline viewing for fathers, and fairly high for mothers. Non-parents also show similar interest. It’s no...
Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

Driving Front-End B2B Strategic Innovation by Understanding End-User Experiences

B2B firms often develop products and services that are ultimately experienced by end users with whom the firm has no contact. It can be challenging to develop market strategy and product innovation to suit these users’ needs while achieving results for the B2B firm’s...