Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets. To decide...
M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Caramel Wins New Product Pacesetter Award, a CPG Success Story Years in the Making In 2016, Mars M&M’s brand bet big on caramel, with a $100M investment in new manufacturing technology that allowed it to fill M&M’s with an ooey-gooey center. Mars...
Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Data Science and Data Visualization Are Bringing Tech to Sports, From High School to the Pros Research shows that sports rank as the #1 interest in online and offline viewing for fathers, and fairly high for mothers. Non-parents also show similar interest. It’s no...