M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Caramel Wins New Product Pacesetter Award, a CPG Success Story Years in the Making In 2016, Mars M&M’s brand bet big on caramel, with a $100M investment in new manufacturing technology that allowed it to fill M&M’s with an ooey-gooey center. Mars...
Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Big Data is Big in Sports: 2 Australian Firms Show Promise and Results

Data Science and Data Visualization Are Bringing Tech to Sports, From High School to the Pros Research shows that sports rank as the #1 interest in online and offline viewing for fathers, and fairly high for mothers. Non-parents also show similar interest. It’s no...