Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets. To decide...
Being Perfect for the Job Isn’t Enough: Today’s Hiring Environment Requires Job Seekers to be All-Around Perfect

Being Perfect for the Job Isn’t Enough: Today’s Hiring Environment Requires Job Seekers to be All-Around Perfect

Plus, Age Discrimination in the Workplace Means Boomers Must be ‘Extra’ Perfect Both Online and In-Person It’s no secret that older workers are typically less desirable in the workforce, and can be ruled out as “overqualified.” This is so common that a recent WSJ...
M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Caramel Wins New Product Pacesetter Award, a CPG Success Story Years in the Making In 2016, Mars M&M’s brand bet big on caramel, with a $100M investment in new manufacturing technology that allowed it to fill M&M’s with an ooey-gooey center. Mars...