Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

Nature Valley vs. RXBAR, Breyer’s vs. Halo Top: CPG Marketers Step Away from Time-Tested Megabrands

New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets. To decide...