RESULTS FOR SALES AND MARKETING

See how Global Marketing Executive Nancy Gaul experienced working with us.  The work was resourceful and led to sales leads, along with marketing strategy

 

ACTIONABLE BUSINESS TO BUSINESS (B2B) INSIGHTS TO MAXIMIZE PROFITABILITY

Watch Vice Chairman and Lead Director Doug Gray discuss how we worked with three different B2B businesses (automotive leather, telecommunications and healthcare electronics, and metal container manufacturing) to provide the ability to target markets with great specificity

RIGOROUS DEMAND ANALYTICS TO DRIVE FACT BASED DECISION MAKING

Listen to Global Platforms Leader Abigail Storms explain how the work we led together uncovered demand drivers and highlighted the areas of focus that drove actionable go forward strategies

ABOUT US

INSIGHT TO ACTION, LLC is a high touch client-focused consulting firm. As our name describes, we combine in-depth industry, customer and competitive marketplace insights with creativity and client collaboration to create a credible, definable and measurable blueprint for action.  We help leaders drive growth through strategy and insights.

OUR TEAM

Michal Clements

Michal Clements

Managing Principal

Bio

Lynn Lipsig

Lynn Lipsig

Project Director

Bio

Julie Zaideman

Julie Zaideman

Senior Consultant

Bio

Cindy Marcy

Cindy Marcy

Senior Strategist

Bio

Jean Moore

Jean Moore

Qualitative Manager

Bio

Our Team

Fraser Clark

Fraser Clark

Project Director

Bio

Ketul Patel

Ketul Patel

Consultant

Bio

Gratia Wright

Gratia Wright

Senior Consultant

Bio

Carmen Sutherland

Carmen Sutherland

Senior Consultant

Bio

Trudy Delfosse Wenger

Trudy Delfosse Wenger

Digital Media Director

Bio

Our Team

Connie Lopez

Connie Lopez

Project Director

Bio

Sue Lai

Sue Lai

Senior Consultant

Bio

Maria Gracia

Maria Gracia

Project Director

Bio

Amanda Cullen

Amanda Cullen

Marketing Director

Bio

SENIOR ADVISORS

Leslie Berger

Leslie Berger

Senior Advisor

Bio

Marti Barletta

Marti Barletta

Senior Advisor

Bio

Senior Advisors

Judy Harrison

Judy Harrison

Senior Advisor

Bio

George Chivari

George Chivari

Senior Advisor

Bio

Senior Advisors

Abram (Bram) Bluestein

Abram (Bram) Bluestein

Senior Advisor

Bio

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Michal Clements is a marketing strategy expert who brings her understanding of B2B and B2C customers to consulting clients across multiple industries. Her specialty is driving action-oriented recommendations and business strategies for consumer products, financial services, and business-to-business clients

She is the founder and CEO of Insight to Action, Inc. She began her consulting career at Booz & Co, followed by over ten years at The Cambridge Group before starting her own firm. Ms. Clements is also the co-author of a book published in 2011:
“Tuning into Mom: Understanding America’s Most Powerful Consumer”

Insight to Action, LLC
841 Washington Street

El Segundo, CA 90245
Telephone/Fax: (424) 372-7089
E-mail:  michal@itoaction.com